Simply put, keyword research is one of the more key and high-value activities in internet marketing. The rank of your website is determined by relevant keywords, so examining the demand of competing keywords in your market will show you which terms and phrases to target with SEO. Read More
A call to action (sometimes abbreviated CTA), not only applies to Web marketing but any type of marketing channel, and is quite literally a “call to make an “action”.
It could be in line text, or possibly an image which prompts your visitors to maybe call you, get a coupon, download your e-book, make an e-mail booking or many other such desirable “actions”.
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